EXPERIENCE
EDUCATION
University of Tennessee
Knoxville, TN GPA: 3.87 Graduation: May 2024
Master of Science in Marketing
Tennessee Technological University
Cookeville, TN GPA: 3.64 Graduated: May 2023
Major: Marketing
Minors: Business Management & Social Science
OPEN RESUME BELOW
Bangs + Blush Beauty Collective
March 2024 - Present
Marketing Coordinator
Oversee all social media channels and develop content that resulted in a 127% increase in reach and a 72.8% boost in engagement
Design branding merchandise and collaborate with web designers to optimize site performance and SEO, driving more traffic to the page
Tennessee Technological University iCube
September 2022 - May 2023
Advertising Intern
Ran state-wide Distracted Driving campaign that exceeded PSA benchmark CTR by 0.04%, a 66.67% increase
Developed and promoted paid social media campaign for $1.5 million annual contract with the Tennessee Highway Safety Office, ending in 9k impressions and an increased CTR of 0.30%
Executive Board of Kappa Delta Sorority
December 2021 - May 2023
Director of Social Media and Marketing
Managed the website, Instagram, Facebook, and TikTok accounts, achieving a 74.58% increase in engagement and a 212.5% increase in reach
Collaborated with local businesses for advertising on our social channels, led a social media team of three people, and created/distributed PR packages to other sororities and fraternities
Upper Cumberland Human Resource Agency
December 2021 - September 2022
Marketing Intern
Designed creative promotional material for 14 surrounding counties’ public transportation: brochures, fliers, and infographics to better company branding and graphic communication
Engage community in satisfaction surveys, resulting in over 700 return data sets for community transportation improvement
